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Tag - Brand Personality

Education Inspiration

3 Steps to Define (and Leverage!) the Personality of Your Brand

Name one brand—right now—that you really love. It could be an international behemoth or a local cafe. A hotel chain. Your favorite makeup brand. No matter what comes to mind, the reason you “love” this brand is because...

August 9, 2022

Business Insight

5 Tips for Creating a Curated Business

By Claudia Clobes YudisWe all know that your brand should have an identity and a voice that is cohesive and consistent across all your channels. Your clients hire you because they trust you and need your guidance, so...

January 5, 2021

Business Insight

Find Your Brand Personality

We don’t drive cars, we drive BMWs. We don’t stop for coffee, we stop for Starbucks. We wear Armani and carry Dolce&Gabbana. We sip on Belvedere or Grey Goose. We don’t drink water, we drink Evian or Fiji. If the...

April 14, 2020