Window Fashion VISION

Get Motorized Sales Soaring in 3 Easy Steps

Motorized window coverings used to sound like a futuristic idea you could only dream of, but today they’re one of the hottest home decor trends! The potential ban on new corded window coverings in the United States (already in effect in...

Take a Vesta Interest in this Company

Vesta was founded in the 1980s and is based in Pendleton, South Carolina. Second-generation Bret Jackson has run the family-owned business for more than 28 years and recently son Nick came on board as operations manager. Together with six employees...

RETAILER PROFILE: Lorraine’s Window Coverings

Business owner leverages location for more than 30 years. Nestled in the tight-knit community of Bellingham, WA, Lorraine Vinish, owner and operator of Lorraine’s Window Coverings, has become a window covering destination for all in the surrounding...

Measuring Progress: A Guide to Your Second-Quarter Performance

Half of 2023 is nearly history. How is this possible? Summer is upon us and the International Window Coverings Expo, High Point Market and Exciting Windows! Conferences are all in the rearview mirror. It doesn’t seem right, but it is. I do hope you...

Selling Transformation: Where Thinking Meets a Healthy Dose of the 3 Cs 

Think less and include the 3 Cs in your selling process and your business will grow. Sell the feeling that comes from owning the thing. Your sales will grow, which is why 2023 should be the year you stop selling window treatments and start selling...

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Category - Sales

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