Helser Brothers Redefines Custom Drapery with the Launch of the Motorized Traverse French Pole

FOR IMMEDIATE RELEASEOctober 16, 2025 CHANDLER, Ariz. — October 16, 2025 — Helser Brothers, a premier manufacturer of custom drapery hardware, has unveiled a groundbreaking innovation that merges timeless design with advanced technology: the...

Anne Bild

Texton Introduces Decorative “Opulence” Bottom Rails for COLOR Roller Shades

FOR IMMEDIATE RELEASE Dallas, TX – Wednesday, Oct 15th 2025 – Texton, a leading name in custom window treatments, has announced an exciting new upgrade to its popular COLOR Roller Shade line: Decorative Bottom Rails, designed to bring a touch of...

Anne Bild

Decorating Den Interiors Promotes Hawkins to Director of Education

Easton, Md.— Decorating Den Interiors announced the promotion of Elizabeth Hawkins to the position of director of education and training. “In this role, Elizabeth will provide leadership for all aspects of our Decorating Den Interiors...

Anne Bild

Bond Brings Smarter Control and Home Automation Compatibility to Vertilux

Cresskill, NJ – October 15, 2025 – Bond has created a special version of its award-winning RF-to-WiFi Bond Bridge Pro device hub for Vertilux. Sold by Vertilux, the new VTi Nexus Bridge powered by Bond brings Bond’s category-leading smart set...

Anne Bild

Window Fashion VISION Launches Inaugural Readers’ Choice – Industry Professionals Set the Standard

Charlotte, NC – October 8, 2025 – Window Fashion VISION magazine is proud to announce the launch of its very first Readers’ Choice Awards, a new initiative that puts opportunity in the hands of industry professionals to recognize the brands...

Anne Bild

Category - Business Insight

Woman using smart home application on phone to control window blinds indoors

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger Magalhaes By now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

December 14, 2020

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

By Kathryn Dillon I will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...

December 4, 2020

Inspiration Business Insight

What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and...

November 16, 2020

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

November 12, 2020

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy Wall Why do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine. The product...

September 4, 2020

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn Pearce Online interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit. Designers eager...

September 4, 2020

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

September 3, 2020

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Marketing Sales

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy...

August 25, 2020

Uncategorized Business Insight

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you need to know what the best marketing strategies for your business are. Is it using Sureshot.io to automate cold outreach? Is it doing work in the local community? Is it creating engaging posts...

August 24, 2020

Business Insight

How–and Why–to Be Visible Right Now

By Amanda Berlin It is necessary to keep yourself and your business visible right now. Here are three ways to do it To say we’re in unprecedented times would be an understatement. But as business owners, we have a...

July 16, 2020