Norman® Celebrates 50th Anniversary

PRESS RELEASE FOR IMMEDIATE RELEASE Los Angeles, July 22, 2024 – Norman® is proud to announce its 50th anniversary, celebrating half a century of growth, innovation, and dedication to excellence. Established in 1974 in Taiwan, Norman® started as a...

Anne Bild

Sol-Lux Relaunches Revolutionary EOS Automated Window Awning

NEWS RELEASE – FOR IMMEDIATE RELEASE Sol-Lux Relaunches Revolutionary EOS Automated Window Awning Revolutionary EOS awning offers autonomous operation, solar-powered efficiency, customizable design, and easy installation for enhanced home energy...

Anne Bild

disCOVER: From Mosquito Menace to Patio Paradise

Discover the cover of our July/August 2024 issue of Window Fashion VISION. In the heart of Dallas, Texas, an industry member was driven by the ambition to merge the indoors with the outdoors, aiming for full visibility and immunity from insect...

Anne Bild

Rollease Acmeda Expands Operational Footprint New State-of-the-Art Facility in Fort Worth, Texas

Expected to open in June 2024, the new distribution center is designed to drive operational efficiencies, reduce customer lead times, and support the company’s growth. April 3, 2024, Stamford, CT- Rollease Acmeda, a global leader in the window...

Anne Bild

Open to Entering the Showroom Business? Here’s How to Know When and If You’re Ready

We asked four owners from across the United States for their advice on this delicate decision. Has the thought of operating out of your home become less and less appealing? While the convenience of working from home is tempting, it’s normal for...

Anne Bild

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Category - Business Insight

Business Insight

How–and Why–to Be Visible Right Now

By Amanda BerlinIt is necessary to keep yourself and your business visible right now. Here are three ways to do itTo say we’re in unprecedented times would be an understatement. But as business owners, we have a...

July 16, 2020

Business Insight

Finding Money in the Couch Cushions

By Madeleine MacRae Pandemic or not, there is one huge opportunity that most window covering dealers neglect. Consider this scenario: You are an owner/operator and your close rate is in the 70 percent range and...

June 18, 2020

Business Insight

A No-Frills Guide to Improving Your Google Search Visibility

Having your business listed at the top of a Google search result is one of the most valuable marketing assets you can obtain so it’s no surprise loopholes to algorithms have been attempted to gain visibility...

June 11, 2020

Business Insight

Protecting Your Mindset in These Uncharted Waters

By Amber De La GarzaRight now, we are in uncharted waters and circumstances are outside our control. The question is: How are you going to react? Are you going to rationalize why it’s OK to not show up for your...

June 7, 2020

Business Insight

The Corona Conundrum: Keeping Employees and Clients Safe in the Time of COVID-19

By Roger Magalhaes Now that the economy is starting to reopen and consumers are returning to shops and studios, business owners are faced with challenges never imagined before: dealing with an invisible enemy that not...

June 7, 2020

Inspiration Business Insight

Have It Your Way: The Benefits of Digital Fabric Printing

By Roberta G. WaxPhoto courtesy of SpoonflowerDesigners have been printing on fabric for decades, but today’s textile-printing technology gives decorators more creative leeway, including the ability to create...

May 6, 2020

Business Insight

7 Practical Strategies to Infuse Staying Power into Your Business

By LuAnn Nigara and Vita VygovskaGiven the current situation and the ever-evolving information we are receiving, it is understandable that most of us are feeling anxious about the future of our businesses. We feel it...

May 6, 2020

Business Insight

Have You Had Your Breakdown Yet?

By Vita Vygovska Have you had your breakdown yet? I have. It came on April 7, about three weeks into the coronavirus-related shutdown (at least in Pennsylvania, where I live). Everything was OK. Well, nothing really was...

April 27, 2020

Business Insight Industry News

In Tech We Trust?

By Susan SchultzPhoto courtesy of Current Products CorpWe are in the midst of a seismic paradigm shift when it comes to technology in our homes. The emergence of 5G wireless networks has many companies already touting...

April 14, 2020

Business Insight

Is Voice the Search of the Future? What to Know About the Evolution of SEO

By Welton Hong Not that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens.But the homeowners of tomorrow are as likely to...

April 14, 2020