Norman® Celebrates 50th Anniversary

PRESS RELEASE FOR IMMEDIATE RELEASE Los Angeles, July 22, 2024 – Norman® is proud to announce its 50th anniversary, celebrating half a century of growth, innovation, and dedication to excellence. Established in 1974 in Taiwan, Norman® started as a...

Anne Bild

Sol-Lux Relaunches Revolutionary EOS Automated Window Awning

NEWS RELEASE – FOR IMMEDIATE RELEASE Sol-Lux Relaunches Revolutionary EOS Automated Window Awning Revolutionary EOS awning offers autonomous operation, solar-powered efficiency, customizable design, and easy installation for enhanced home energy...

Anne Bild

disCOVER: From Mosquito Menace to Patio Paradise

Discover the cover of our July/August 2024 issue of Window Fashion VISION. In the heart of Dallas, Texas, an industry member was driven by the ambition to merge the indoors with the outdoors, aiming for full visibility and immunity from insect...

Anne Bild

Rollease Acmeda Expands Operational Footprint New State-of-the-Art Facility in Fort Worth, Texas

Expected to open in June 2024, the new distribution center is designed to drive operational efficiencies, reduce customer lead times, and support the company’s growth. April 3, 2024, Stamford, CT- Rollease Acmeda, a global leader in the window...

Anne Bild

Open to Entering the Showroom Business? Here’s How to Know When and If You’re Ready

We asked four owners from across the United States for their advice on this delicate decision. Has the thought of operating out of your home become less and less appealing? While the convenience of working from home is tempting, it’s normal for...

Anne Bild

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Category - Business Insight

Business Insight

Success Despite Hardships Pushes Alpha to be a “Company with a Soul”

By Sophia BennettDavid Fezer (l) and Joseph Astran (r) from Alpha Tubular MotorsEvery company faces hardships, especially during its startup phase. Nine-year-old Alpha Tubular Motors is no exception. Founder David Fezer...

December 14, 2020

Woman using smart home application on phone to control window blinds indoors

Installation Business Insight Education Retail

Window Covering Retailers and Installers: Ride the New Wave of Smart-Home Technology

By Roger MagalhaesBy now, every major manufacturer on the market offers automated window coverings. By the same token, virtually every type of window treatment has its automated version as well. Some manufacturers use...

December 14, 2020

Business Insight

Creating Safety, Managing Your Inner Dialogue During Crucial Conversations

By Kathryn DillonI will never forget a comment from a client the day we delivered and installed drapery, shades, bedding, bed skirts and pillows for several rooms in her home. When we arrived, she said she could hardly...

December 4, 2020

Inspiration Business Insight

What’s Trending at the Window in 2021?

International fabric manufacturer Wilson Fabrics shares what’s trending in roller shades for the year ahead. U.S.-based representatives, Karen Goelst and Andrew Vardas, take us through the latest fabric colors and...

November 16, 2020

Business Insight Education Installation

Tricks of the Trade: Details Matter

By Roger Magalhaes A large portion of the custom window treatment industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these...

November 12, 2020

Business Insight

See Your Name in Print: How to Get Your Work Published

By Kathy WallWhy do some businesses get media attention and others don’t? Is it because those getting coverage in the press are somehow better? The answer is yes, but probably not in the way you imagine.The product and...

September 4, 2020

Business Insight

5 Tips to Make Virtual Design Consultations a Success

By Taryn PearceOnline interior design services were seeing an uptick in popularity before COVID-19, but the pandemic and resulting shutdown have made them a crucial part of any designer’s toolkit.Designers eager...

September 4, 2020

Inbound Marketing Through Trade Publication

Business Insight

3 Ways Trade Publications Impact Your Inbound Marketing & Generate Leads

Not too long ago, trade magazines used to be the only way for window covering professionals to learn about the latest developments in a field. Thanks to the distribution of information on the internet and social media...

September 3, 2020

The top 8 time-tested strategies to generate leads as a B2B company

Business Insight Marketing Sales

Top 8 Time-Tested Strategies to Generate Leads for B2B

As a business-to-business vendor, you can’t expect to set up shop and have your customers come directly to you… Most of the executives and key decision-makers who you’re trying to reach will be busy...

August 25, 2020

Uncategorized Business Insight

How to Build Consumer Demand Beyond Your Direct Buyers

As a business owner, you need to know what the best marketing strategies for your business are. Is it using Sureshot.io to automate cold outreach? Is it doing work in the local community? Is it creating engaging posts...

August 24, 2020