Anne BildCelebrating 12 and a half years at the company, Creative Director Catharina Idema is Coulisse’s head of brand and creative content. With a background in high-end interior design brands, teaching design at the styling Academy Artemis and graduating from the Design Academy Eindhoven, Catharina has the creativity, expertise and credentials to take design at Coulisse to the next level.
EVERY PRODUCT TELLS A STORY
Having joined Coulisse in 2010, Catharina has come full circle in her career and is returning to what she loves the most: conceptual thinking and visual storytelling. “I have always been interested in the story behind a product—where it comes from, what it does and what it offers people. I’m always interested in the bigger picture—making products that have real meaning and, of course, are genuinely beautiful. I also appreciate that founders Christiaan and Maurice [Roetgering] have so much love and passion for new innovations, which means I always have new challenges in brand and design. Always looking to the future, and this vision is paramount to everything we do,” shared Catharina.
HOME IS WHERE THE HEART IS 
It’s an old saying, but it’s more relevant than ever in the current climate. During the pandemic, people spent much more time at home. “This was a new concept that most people welcomed. Home became a sanctuary—a place to treasure and to feel safe. It also became a new workspace, and home offices became more important than ever,” said Catharina. This forever changed the way people thought about their interiors. “In this new climate, people want to make choices and follow their intuition. Whether for work or pleasure—it’s about enjoying our surroundings.” For the interior industry, this allows us to create soft, relaxing and comfortable spaces—and window coverings are a major part of this.
COMFORTABLE SMART LIVING
Beauty meets intelligence with MotionBlinds by Coulisse. Safety, convenience and energy efficiency are essential for every smart home. As an industry expert, Catharina shared what’s predicted to occur next. “We need to change our whole thought process. Not just the products themselves but a change in the industry and human behavior. We must use our intelligence and intuition to contribute to a better, healthier, safer place to live and work. With our window decoration solutions, we can add value by working together and putting real thought and vision into everything we do. This is how we can impact—now and for generations ahead of us.”
AN EYE FOR BEAUTY
“At Coulisse, beauty has always been a major part of our design, but now in these times, it will play an even bigger role,” said Catharina.
Beautiful tactile materials with a natural soft feeling are trending right now. The current Living Beauty concept fits this trend flawlessly. Coulisse is extremely thoughtful about what is added to collections and examines carefully what products are added into this disruptive world. “Everything we create is always aimed to be exquisite and captures our senses! It’s no secret that you feel much happier if you surround yourself with beautiful products. This is what our company as a whole believes in at Coulisse. Every product we design or marketing content we create in our in-house marketing department must be captivating and relevant. Always well thought out with an eye for beauty,” explained Catharina.
NATURE IS THE ULTIMATE ESCAPE
“Nature is an ultimate source of inspiration for Coulisse. We notice how people want to be closer to nature, escape the cities and be surrounded by natural materials, plants and trees—oxygen for one’s mind. Materials are inspired by colors from the earth, and natural materials are getting more and more important,” shared Caterina. The Living Beauty campaign with Jasper Abels is a perfect match for this trend. The campaign was shot in the Reggedal nature reserve in Enter, the Netherlands, which is currently being restored. It felt right to link this natural area with our Living Beauty collection close by, and together with Abels, Coulisse created captivating visual content where our fabrics match seamlessly into the nature of the Reggedal and reflect the design philosophy.
CATHARINA IDEMA,
CREATIVE DIRECTOR
Coulisse—the global specialist in window coverings
Coulisse.com
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