Window Fashion VISION“NEARNESS”
In the Sept/Oct 2016 issue of Window Fashion Vision, we featured “Flukiness”, one of three trend themes from the 2017 MoOD “Epic” trend report. We’re currently working on “Wanderlust”, a trend report that includes elements from “Epic” and the 2017 Dunn-Edwards trend forecast, as well as integrating some of Deb Barrett’s fantastic inspirations for her 2017 “Wanderlust” showcase in Charlotte—so look for that in our Nov/Dec issue.
In
the meantime, we thought we’d share the third element from the “Epic”
report, a theme dubbed “Nearness.” This trend is a counter balance to
the intrusive impact of technology, particularly in how it has
encouraged the growth of self-service both on- and offline. “Nearness”
is about finding and purchasing products that allow the buyer to have a
personal connection with the creator or the store owner. Small talk,
curatorial insight and authenticity are key—being able to say you “know
the guy” that made a certain item is more meaningful than just being the
first to find or acquire something.
This
trend predicts the resurgence of brick-and-morter, individual
proprietor retail, a future where proximity matters. “Nearness”
incorporates both ethical and empathic consumerism—designing with local
materials and from local traditions, using surfaces and techniques to
tell a story.
The “Nearness” color palette is based in nature-based mid-tones with a few icy pastels and a mysterious deep teal for balance.
